Susan

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**Timeline for Project Completion**

**Unit 1** Get into the Project Wiki space. Complete Section 1 of your Final Project Template. **Unit 2** Determine the Unit standards and the ways in which your students can demonstrate those standards to you. **Unit 3** Develop one idea for incorporating the use of a wiki or blog in your unit. **Unit 4** Develop one idea for incorporating the use of podcasting in your unit. **Unit 5** Develop one idea for incorporating video and multimedia into your unit. **Unit 6** Develop one idea for using one or more Google Apps into your unit. **Unit 7** Develop one idea for incorporating instruction on digital citizenship and/or social networking into your unit plans.

Name: Susan Warnke Title: ﻿﻿Library Media Specialist
 * Section 1: General Information **

Grade Level: ﻿7 SAU: ﻿82 District: <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">﻿Chester <span style="font-family: Arial,Helvetica,sans-serif;">Content Area: <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">﻿Information Literacy <span style="font-family: Arial,Helvetica,sans-serif;">School: <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">Chester Academy <span style="font-family: Arial,Helvetica,sans-serif;">Content Domain: <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">﻿Media Literacy

<span style="font-family: Arial,Helvetica,sans-serif;">Course Unit: <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">﻿ Persuasive Techniques in Advertising <span style="font-family: Arial,Helvetica,sans-serif;">Source of Standards: <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">﻿AASL Standards for the 21st Century Learner In Action (I), NH Standards (II) <span style="font-family: Arial,Helvetica,sans-serif;">What are the standards you want to teach with this unit? Include the entire standard, not just a reference number. <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">I. <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">1. Inquire, think critically, and gain knowledge. <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">2. Draw conclusions, make informed decisions, apply knowledge to new situations, and create new knowledge. <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">3. Share knowledge and participate ethically and productively as members of our democratic society. <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">II. <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">1.1.6 Read, view, and listen for information presented in any format in order to make inferences and gain meaning. <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">1.1.7 Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information and point of view or bias. <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">1.2.4 Maintain a critical stance by questioning the validity and accuracy of all information.
 * <span style="font-family: Arial,Helvetica,sans-serif;">Backward Design Unit Planning **
 * <span style="font-family: Arial,Helvetica,sans-serif;">Unit 2: Standards and Learning Goals **

<span style="font-family: Arial,Helvetica,sans-serif;">Brainstorm ideas for how students can demonstrate this standard to you. This should be something that students can either perform or produce for you that convince you they know what you want them to know about the standard. <span style="color: #000000; font-family: 'Comic Sans MS',cursive;">﻿ <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">﻿ <span style="color: #1e00ff; font-family: 'Comic Sans MS',cursive;">﻿In small groups, students will create podcast advertisements highlighting each of the 6 persuasive techniques taught (name-calling, bandwagon, testimonial, fear, emotional appeal and plain folks).

<span style="font-family: Arial,Helvetica,sans-serif;">Unit 2 (optional): Assessment Criteria and Measurement <span style="font-family: Arial,Helvetica,sans-serif;">Design a draft of the assessment you will use to determine students have achieved the standards. <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">Rubrics will be developed that assess the students' understanding of the persuasive techniques. <span style="color: #1e00ff; font-family: 'Comic Sans MS',cursive;">Students will also be assessed on their ethical use of the internet, i.e., what sources they use and whether they are properly cited. <span style="font-family: Arial,Helvetica,sans-serif;">List your Criteria for Assessment based on the demonstrations you expect students to know or be able to do if they achieve the standard. These are based on your brainstormed ideas of what students can perform or produce. <span style="font-family: Arial,Helvetica,sans-serif;">What are the levels of quality or understanding of content you might expect? Design the measurement scale for the rubric. Consider what constitutes average, then consider what is above and below average performance.

//**Unit 3:**// **Instructional Design: Wikis and Blogs** //**Develop an idea for a learning activity that uses either a wiki or a blog to provide students with experience and practice performing or producing what you indicated would convince you they learned the standard.**//

How will students use the wiki or blog? <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; margin: 0in 0in 10pt;"> <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; margin: 0in 0in 10pt;">Students will use the blog Media Literacy notes (warnkemedia.blogspot.com) to report on ads they have seen. As they learn the six different persuasive techniques, they will comment in the blog on the techniques that were used, and explain their answers. They will also comment on other students' ads. How will this activity connect to the performance or product you need to see students demonstrate? <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">This will demonstrate that students can analyze elements of a particular ad and tell which persuasive techniques were used to create it.

//**Unit 4:**// **Instructional Design: Podcasting** //**Develop an idea for a learning activity that uses podcasting to provide students with experience and practice performing or producing what you indicated would convince you they learned the standard.**// How will students use podcasting in this unit? <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; margin: 0in 0in 10pt;">﻿Six groups of students will make podcasts of short (30 second) advertisements that they will create using each one of the persuasive techniques. They will first storyboard their ad ideas, and then create a podcast. Members of the group will perform different duties in the actual podcast, i.e., director, editors, etc., <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">but all students will be responsible for the content.

How will this activity connect to the performance or product you need to see students demonstrate? <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">The podcast will reflect students' understanding of their persuasive technique by showing common characteristics that would be found in that type of ad.

//**Unit 5:**// **Instructional Design: Videos and Multimedia** //**Develop an idea for a learning activity that uses video or multimedia resources to provide students with experience and practice performing or producing what you indicated would convince you they learned the standard.**// How will students use the video or multimedia in this unit? <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; margin: 0in 0in 10pt;">Students will use You Tube to view ads* using different persuasive techniques. They can also choose to do a video rather than a podcast to create an ad using a given persuasive technique.

<span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; margin: 0in 0in 10pt;">*Examples: <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; margin: 0in 0in 10pt;">[] Wendy's Where's the Beef <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; margin: 0in 0in 10pt;">http://www.youtube.com/watch?v=MDUQW8LUMs8 Chuck Norris testimonial for Mike Huckabee

<span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; margin: 0in 0in 10pt;">or, from Teacher Tube: <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; margin: 0in 0in 10pt;">http://www.youtube.com/watch?v=Kpu2nnjGYYU&feature=channel Explaining plain folks technique <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; margin: 0in 0in 10pt;">http://www.youtube.com/watch?v=W5lsyeJOPr0&feature=channel Tutorial on name-calling

How will this activity connect to the performance or product you need to see students demonstrate? <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">If students choose to do a video, their ads will show the correct persuasive technique being used. As they are watching the YouTube videos they will identify the technique being used.

//Unit 6:// <span style="font-family: 'Arial','sans-serif';">Instructional Design: Google Apps <span style="font-family: Arial,sans-serif; margin: 0in 0in 0pt;">//Develop an idea for a learning activity that uses one or more Google Apps to provide students with experience and practice performing or producing what you indicated would convince you they learned the standard.//

<span style="color: black; font-family: Arial,sans-serif; font-size: 10pt; margin: 0in 0in 0pt;">How will students use the Google App in this unit? <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; font-size: 10pt; margin: 0in 0in 0pt;">Students will create a Google Doc to work collaboratively on their ideas and scripts for a podcast that reflects a persuasive technique. They will have been blogging (using Blogger) to discuss different examples of their techniques. <span style="color: black; font-family: Arial,sans-serif; font-size: 10pt; margin: 0in 0in 0pt;">How will this activity connect to the performance or product you need to see students demonstrate? <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">Students finished podcast ads will show words or phrases and other elements that relate to their particular persuasive technique. <span style="color: black; font-family: Arial,sans-serif; font-size: 10pt; margin: 0in 0in 0pt;">//An alternative to developing an idea for your students is to develop an idea for using one more Google Apps with your colleague.// **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; font-weight: normal;">How would you and your colleagues use the Google App? ** **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; font-weight: normal;">How would this help or enhance your professional life? **

//**Unit 7:**// **Instructional Design: Digital Citizenship** //**Develop an idea for a learning activity that teaches some aspects of digital citizen ship that might apply to the student use of the various Web 2.0 tools you chose above and social networking.**//

<span style="color: #0000ff; font-family: 'Comic Sans MS',cursive; margin: 0in 0in 10pt;">Students could make a PSA (using persuasive techniques) to talk about digital citizenship and internet safety. For example, a bandwagon-type ad could show everyone using proper citation of sources, or an ad using fear as a persuasive technique could demonstrate the effects of cyber-bullying. How will this activity give them a better learning experience using the Web 2.0 tools? <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">The technology of using Web 2.0 tools will make it a more meaningful experience in that they will be creating a product using technology and sharing it with other students. Students are more invested in their learning than if they had to listen to the information being presented and report on it in a "paper-and-pencil" assessment. <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">How will this activity relate to the internet policies already in place at your school? <span style="color: #0000ff; font-family: 'Comic Sans MS',cursive;">Each student signs an RUP every year. This would force them to think about what they are signing and teach the concepts to other students.